Home Product listing Twitter rolls out changes for some users ahead of Blue’s relaunch

Twitter rolls out changes for some users ahead of Blue’s relaunch


Elon Musk’s Twitter account displayed on a phone screen and the Twitter logo displayed on a laptop screen are seen in this illustration photo taken in Krakow, Poland, November 1, 2022.

Jakub Porzycki | Nurphoto | Getty Images

Twitter began rolling out changes to its platform for select users on Saturday in preparation for the launch of its revamped Twitter Blue subscription service.

Updates outlined in the App Store have confirmed that users will be able to purchase Twitter Blue and receive a blue tick for $7.99 per month. The updates are listed as available for users in the United States, Canada, Australia, United Kingdom, and New Zealand, according to the Apple Store description.

Esther Crawforddirector of product management for the social media company, said in a series of tweets that the new version of the subscription service is not yet available to everyone, but that a “small early group” could see platform updates.

“The new Blue isn’t live yet – the sprint towards our launch continues, but some people may see us making updates because we’re testing and pushing changes in real time,” she wrote. . “The Twitter team is legendary. New Blue…coming soon!”

Elon Musk, who became the new owner of Twitter on October 28, presented a series of ideas for a new user verification process for Twitter, which he acquired for $44 billion.

In a previous tweet threadMusk criticized the current system, which gives a blue tick, or verification, to notable users such as politicians, members of the press, executives and organizations. Historically, the checkmark has let readers know the account is legit. Other social networks, like Meta’s Facebook and Instagram, have similar verification systems.

Musk said he plans to empower “the people” by offering verification to anyone on the platform through Twitter Blue for $8 a month. He said subscribers will get priority in mentions, replies and search, receive half as many ads and be able to tweet long videos and audio.

These changes were confirmed on Saturday in the updated App Store listing. The updated version of the app also promised Blue members “a better reading experience” and “early access to some new features”.

Musk said in a tweet saturday that Twitter Blue will roll out globally once it is confirmed to work in the initial set of countries.

The changes follow an earlier report from The Verge that indicated Musk was considering charging up to $19.99 per month for the subscription. Twitter employees working on the project were reportedly told they had until Nov. 7 to roll out the feature or risk being fired, according to the report.

November 8 is the date of the midterm elections in the United States