Home Listing method Tips and trends to know when selling on Bring a Trailer

Tips and trends to know when selling on Bring a Trailer


If this is your first time submitting a vehicle, BaT recommends uploading 10-20 photos that provide an accurate story about the car. Each photo should be 1-4MB for clarity; note that the image downloader will not accept files larger than 10MB each. (They even provide a photo guide.)

The other key aspect is the description, and while BaT assigns a rep to write the text for you, if you want to get their attention, you will need to submit a solid set of specifications and information to the team for evaluation. Sending a description like “1987 Chevrolet K5 Blazer Silverado in Midnight Black, Very Good Condition” will not suffice. This same truck recently sold for $ 88,000 on the site in June with a slew of feature listings.

Once you put the car up for sale and signed on the dotted line for auction services, there is no cancellation of the auction and the relisting is not on the table either. . This keeps the site fresh and avoids confusion and bidding wars. You can lower the reserve at any time during a live auction, however, if it looks like the price isn’t going to get there.

Why choose BaT over an auction house like Sotheby’s or Barrett-Jackson? That’s a much faster turnaround time, says Beatty. On top of that, the fees are significantly lower for the seller. The site offers a classic listing for $ 99, which includes a dedicated point of contact who writes up the description. Upgraded service is $ 349 which includes professional on-site photographers who take the car entirely based on a comprehensive photo checklist. And they have a relatively new “white glove” service for large cars and collections. Buyers pay five percent with a minimum of $ 250 and fees cap at $ 5,000.

The BaT team deal with a number of people who have slow internet connections and limited computer skills, Beatty says, and they have a large audience of seniors.

“I was talking to a guy once who had a really nice Mercedes-Benz 280SL, but he had terrible photos,” Beatty recalls. “He sent me a USB stick by mail. For some, getting photos here is a challenge.

Every BaT staff member has a story about a salesman, and Swig remembers a woman and her daughter in Arizona who wanted to sell a 1973 Chevron B23 that had raced at Le Mans. It is not an approved vehicle for the street; it is a serious crawler machine.

“The owner was an avid racing driver and an auto executive who owned a lot of racing cars,” says Swig. “When his health deteriorated, his wife and daughter decided to sell some of them, including the Chevron B-23; it’s one of the most important racing cars we’ve seen. Luckily we know a lot of photographers in the Scottsdale area so we were able to set it up nicely nearby and help them go through their files and tackle a very daunting task. There was a lot of trepidation and uncertainty on their side and we set it all up for them. “

Beatty and Swig are keeping an eye out for current trends, which find SUVs and vans to be super hot as well as imports like the Skyline which have soared above $ 300,000.

“So many bidders on BaT want cars they can get on and drive in. They want cars that have a user-friendliness component and are accessible, ”says Swig. “We are seeing tremendous market interest in this emerging segment of American SUVs, trucks and 4x4s from the 1970s to 1990s. Vehicles that were just used cars five to ten years ago are now new. collectors. Many of them were driven on a daily basis and even broke down at some point. When an example of mint arrives, it grabs people’s attention, and the most original examples of the lowest mile will rise above the rest.

After 14 years on the scene, BaT’s more than 75 employees aren’t just resting on their laurels.

“The most valuable asset in the world today is people’s attention,” says Swig. “Competition is a good thing. We always wish new players success; if it was easy, everyone would. You need the community and you need to build your reputation.

Do you have any advice? Send a note to the author: [email protected]


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