On July 8, vegan influencer Tabitha Brown released her limited edition Sunshine All Purpose Seasoning in partnership with spice brand McCormick, which quickly sold the salt-free spice blend in 39 minutes. McCormick plans to restock Brown’s seasoning in the fall, but in the meantime, a sort of black market is forming to bring fans the seasoning in demand. On Ebay, several ads for the seasoning are currently live, with some offers reaching up to $ 120 for a two-pack of the spice blend. The lowest starting bid for the seasoning pack is currently $ 14.94. However, this listing comes with a shipping charge of $ 69.00, which puts the price astronomically higher than the original seasoning price of $ 14.95 per pack of two.
For those who can get their hands on Sunshine Seasoning, on the black market or otherwise, Brown has developed several recipes to showcase his Caribbean-inspired summer flavor profile, including Sunshine Shick’n (Stir Fried Vegan Chicken). base of shiitake mushrooms coated with a sweet and savory sauce); Maple roasted sweet potato wedges; and Chicky Farro Bowl (farro bowl topped with roasted chickpeas coated with Sunshine seasoning).
“The sun for me is spreading positivity. I always say, ‘Have a good day and if you can’t, don’t you dare ruin nobody else’s.’ This seasoning aims to bring that sparkle and positive energy into your kitchen, ”said Brown. “You can use Sunshine All Purpose Seasoning on any dish you’ve planned this summer, whether it’s barbecue or cooking at home, because that’s your business. “
Tabitha Brown Vegan Seasoning
Brown got their hands dirty with the Sunshine Seasoning formulation, which is made up of his garlic powder, ginger, thyme, turmeric, allspice and a hint of mango powder. and pineapple for more sweetness. Following the very successful launch of Sunshine Seasoning, Brown will continue to represent McCormick as a spokesperson to help home cooks incorporate spices into their recipes.
“Tabitha’s authentic and fun approach to cooking the way you want, while educating her audience on herbal alternatives, embodies our belief that whatever you do with McCormick spices, it will be awesome,” said Alia Kemet, Vice President of Digital and Creation for McCormick.
Tabitha Brown’s sold-out success
Brown went vegan in 2017 and gained popularity after posting a video of herself eating a Whole Foods Market “TTLA” vegan sandwich in her car. Since then, the actress-turned-vegan influencer has grown into an astronomical celebrity, including on TikTok where her vegan carrot bacon recipe went viral last year, placing her on TikTok’s list of top creators for 2020.
After creating live plant-based cooking videos on Facebook, the 42-year-old North Carolina native has started making strides outside of social media. Earlier this year, the vegan actress joined the cast of the Showtime series. Chi in his fourth season, having starred in two seasons of his own show titled All love on the Ellen network. In addition to making multimedia appearances, the award-winning NAACP star lent her voice to the Calm app to help fans relax, launched Donna’s Recipe (a business named after her afro to help women of color to grow their natural hair) and plans to release her first book Feed the soul (because it’s my business) this autumn.
This month, Brown teamed up with housewares company Williams-Sonoma to create a limited-edition spatula, sales of which benefit the No Kid Hungry association. The whimsical spatula design was created by Brown and his young son Quest and features Donna, along with the tagline “like this, like this”. Like Brown’s Sunshine Seasoning, Williams-Sonoma sold out with a spatula in minutes online.
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