Home Listing rules The Valens Company signs exclusive cannabis partnership with Coldhaus Distribution

The Valens Company signs exclusive cannabis partnership with Coldhaus Distribution

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Agreement secures a dedicated field team under a direct-to-store management model for Valens-branded products, driving sales through a strong distribution network

KELOWNA, BC, June 22, 2022 /PRNewswire/ – The Valens Company Inc. (TSX: VLNS) (Nasdaq: VLNS) (the “Company” “The Valens Company” or “Valens”), a leading manufacturer of branded cannabis products, today announced that it has entered into an exclusive partnership with Coldhaus Distribution (“Coldhaus”) to provide integrated logistics solutions for Valens-branded cannabis products across Ontario, albertaand British Columbia.

Former press release logo (CNW Group/The Valens Company Inc.)

Under the two-year partnership, Coldhaus, in conjunction with Valens, will be responsible for store-level representation, brand promotion, distribution route coverage and training of retail staff to increase brand visibility and retail presence. Additionally, leveraging Coldhaus’ direct store management infrastructure, we believe will significantly increase the frequency, reach and touchpoints of our brands as we continue to penetrate key retail relationships. The dedicated field team that will be put in place through this partnership will enable Valens to connect and educate retail staff regarding our brands and product attributes, providing a unique opportunity to help implement a cohesive in-store category strategy while supporting retailers as they focus on fulfilling consumer experiences.

Tyler RobsonPresident and CEO of The Valens Company, said, “We are very pleased to announce today the partnership with Coldhaus, a leading retailer with a proven track record of creating leading, iconic brands in the beverages through solid dispensing. We believe that having a major partner like Coldhaus will help accelerate our growth in key markets and create meaningful, long-term relationships with retailers and consumers across the distribution territory as we increase the visibility of our branded cannabis products This partnership is a positive step forward for our revenue growth goals with little to no additional overhead as we are able to utilize Coldhaus’ expert sales and logistics teams who will serve as extension to the Valens team. We are thrilled to partner with Coldhaus to expand our reach into the retail ecosystem as they truly understand the relationship between brand owners and retailers.”

David MilleCEO of Coldhaus Distribution, said, “The cannabis market is an important emerging category, and we have maintained our independence as a private distributor positioned to lead and seize generational opportunities just like this. Today marks our first foray into the cannabis category, we are proud to select Valens as our exclusive partner to help bring their industry-leading product portfolio to market given their manufacturing capabilities and innovation of their products. Coldhaus has a history of building great brands through strong distribution, and this partnership marks a time when consumer preferences and behaviors towards cannabis are beginning to take shape. We believe this is an opportunity to help build and distribute Valens into a home of top cannabis CPG brands.

At Valens, it’s Personal.

About Valens Company

The Valens Company is a leading cannabis product manufacturer on a mission to bring the benefits of cannabis to the world. The company provides proprietary cannabis processing services, in addition to developing, manufacturing and marketing premium cannabis consumer products. Valens Company’s high-quality products are formulated for the medical, health and wellness, and recreational consumer segments, and are offered across all cannabis product categories with an emphasis on quality and consistency. innovation. The Company also manufactures, distributes and sells a wide range of CBD products in United States through its subsidiary Green Roads, and distributes medical cannabis products in Australia. In partnership with brand houses, consumer packaged goods companies and licensed cannabis producers around the world, the company continues to grow its diverse product portfolio in line with evolving cannabis consumer preferences on key markets. Through Valens Laboratoriesthe company sets the standard in cannabis testing and research and development with from Canada only ISO17025 accredited analytical services laboratory, named Center of Excellence in Plant Science by partner and global scientific leader Thermo Fisher Scientific. Find out more about The Valens Company at http://www.thevalenscompany.com.

About Coldhaus Distribution Inc.

Coldhaus Distribution is a leading national consumer packaged goods distributor and fulfillment company that delivers best-in-class branding capabilities. The company prides itself on its range of services that range from execution, full-service national distribution, forecasting, analysis and reporting, financial services and national accounts management. Coldhaus Distribution strives to execute the brand strategy of its partners and drive performance across the Canadian market. The company continues to grow its brand portfolio and leverage its vast experience to continuously improve, learn and educate consumers, retailers and the brands they work with.

Notice Regarding Forward-Looking Statements

All information in this press release, including any information relating to future financial or operating performance and other statements of The Valens Company that express management’s expectations or estimates regarding future performance, other than statements of historical fact , constitutes forward-looking or forward-looking information. – forward-looking statements within the meaning of applicable securities laws and are based on expectations, estimates and projections as of the date hereof. Forward-looking statements are included for the purpose of providing information about management’s current expectations and plans regarding the future. Whenever possible, words such as “anticipates”, “anticipates”, “expected”, “trends”, “forecasts”, “future”, “indications”, “potential”, “estimates”, “predicts”, “anticipates”, “establishes”, “believes”, “intends”, “ability to”, or statements that certain actions, events or results “can”, “should”, “could”, “would”, “could”, “will”, or are “likely” to be taken, to occur or to be carried out, or the negative form of these words or other variations thereof, have been used to identify these forward-looking information. Specific forward-looking statements include, but are not limited to, statements regarding the ability to regain compliance with Nasdaq listing rules and anticipated action plans.

Risks and uncertainties that could affect forward-looking statements include, among other things, the failure to meet the minimum bid requirement or to comply with other Nasdaq listing standards within the prescribed timeframes, which could result in delisting of common stock, Canadian regulatory risk, Australian regulatory risk, US regulatory risk, US border and travel bans, uncertainties, effects and responses to the COVID-19 pandemic, the dependence on licensing, expansion of facilities, competition, dependence on cannabis supply and dependence on other key inputs, dependence on senior management and key personnel, risk general business and liability, regulation of the cannabis industry, changing laws, regulations and guidelines, compliance with laws, experience background limited legislation, vulnerability to rising energy costs, adverse publicity or consumer perception, product liability, intellectual property risks, product recalls, forecasting difficulties, growth and litigation management , many of which are beyond the control of The Valens Company. For a fuller discussion of the risks faced by The Valens Company, which may cause The Valens Company’s actual financial results, performance or achievements to be materially different from any estimated future results, performance or achievements expressed or implied by the forward-looking information or forward-looking statements, please see The Valens Company’s most recent annual information form filed with the Canadian securities regulators at www.sedar.com or on The Valens Company website at www.thevalenscompany.com. The risks described in this Annual Information Form are incorporated herein by reference. Although the forward-looking statements contained herein reflect management’s current beliefs and reasonable assumptions based on information available to management as of the date hereof, The Valens Company cannot be certain that actual results will be consistent with such information. prospective. Valens cautions you not to place undue reliance on these forward-looking statements. Valens disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise, except as required by applicable law. Nothing herein should be construed as an offer to sell or a solicitation to buy or sell securities of The Valens Company.

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SOURCE La Compagnie Valens inc.