Home Listing method The course will help increase traffic visiting your website

The course will help increase traffic visiting your website

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AN ONLINE course aimed at Search Engine Optimization (SEO) for beginners will help increase traffic to participants’ websites.

he Local Enterprise Office Wicklow course takes place next year, Wednesday January 26 from 9:30 am to 4:30 pm, priced at € 50.

The aim of this course is to provide participants with the skills, tools and knowledge to plan and implement SEO for their website.

The course will teach you how search engines work and explain how search engines like Google work, what Google is looking for right now, and what is predicted for the future of SEO.

There are four main components of SEO.

On-page SEO involves researching keywords and phrases using a range of free and inexpensive online tools. Optimize content including page copy, effectively use titles, write metadata, tag images, etc.

Local SEO involves optimizing their Google My Business listing and improving the localization of their website.

Offpage SEO is all about understanding how links improve positioning and the importance of quality links and strategies on how to increase inbound links for small businesses.

Technical SEO involves measuring website speed using a range of free tools and understanding the impact of website speed on search engine performance and conversions.

The course will also include case studies showing how small business websites effectively optimize their websites for search engines like Google.

During the course, the group will be asked for two volunteers, one being a service and the other an e-commerce site. Volunteers will have their website SEO audited during the program. It helps other learners as they see live examples.

This is a learning method that has been used by Sandra Hennessy, Be Dynamic for years and has proven to be very popular and successful. All other learners will have the opportunity to ask questions specific to their company at any time during the training.

You will also get hands-on experience using SEO Meta in 1 Click / SEO Minion

Participants will work on carrying out their website SEO audit and action plan throughout the training

All participants will need to access their website and relevant tools on their PC / laptop, not a tablet or smartphone.

Book at www.localenterprise.ie/wicklow.


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