L’Oreal Professional Products Division has started listing L’Oreal Professional Paris flagship hair care products, Matrix and Biolage on Myntra from April 10 BANGALORE, India, April 15, 2022 /PRNewswire/ — Myntra announces the launch of ‘L’Oréal Professional Products Division’ on its platform, consolidating its position as the preferred destination for purchasing beauty and personal care products. The L’Oréal professional product line offers advanced and specialized solutions to the specific hair care needs of discerning customers looking for effective personal care solutions. As the destination of choice for all the fashion, beauty and lifestyle needs of consumers across the country, Myntra’s expanded association with L’Oréal will enable the professional product line to make inroads with its thriving consumer base, while bolstering Myntra’s offerings in the salon-inspired space of expertise.
Damage and breakage are among the most common hair problems today. This has led consumers to seek targeted, personalized and expert-led solutions for better hair care. As a leader in beauty and personal care, Myntra aims to make professional, salon-inspired hair care accessible at home for its buyers. With an assortment of over 60 professionally perfected products, L’Oréal’s Professional Products Division is ready to offer the best in hair care solutions from L’Oréal Professionnel Paris, Matrix and Biolage on Myntra. Prices for the range of professional products range from ₹300 to ₹800, including hair masks, serums, deep conditioners, hair oils, and specialty shampoos, among others. Among the line’s bestsellers are the L’Oréal Professionnel Paris Absolut Repair and Xtenso Care regimens. Leveraging its technological prowess to enable seamless and distinct product discovery, Myntra is working to launch a “Product Finder” on the app, allowing shoppers to easily find and choose their favorite products in the personal care space.
L’Oréal Professionnel has been at the forefront of delivering breakthrough innovations, fueled by science, with an obsession for quality and performance. It also strives to support, champion and uplift talent in the Indian hairdressing industry by enhancing the art of hairdressing. Addressing the combination, Rahul Sachdev, Senior Director, Beauty, Personal Care and Fashion Accessories, Myntra, said, “We are delighted to offer ‘L’Oreal Professional Products Division’ on Myntra Beauty. Professional hair care is a growing category with immense reach, especially with a growing base of young people seeking professional, personalized, solution-based care for their hair and skin at home, both in major cities than in emerging cities. L’Oréal is a global leader in this segment and our association with them will be a catalyst in bringing professional hair care to the doorsteps of thousands of homes and salons across the country. We are looking to target consumers who are looking to dramatically improve their hair care regimen and make it more results-driven.” Speaking about the collaboration, Mathilde Barthelemy-Vigier, Brand General Manager, L’Oréal Professionnel Paris said: are delighted to announce the launch of L’Oréal Professionnel Paris on Myntra, the one stop destination for fashion, beauty and lifestyle. This collaboration will allow us to meet the needs of more fashion and beauty enthusiasts and allow them to order the best hair care products from the comfort of their homes.” Ahead of its April 10 launch on Myntra, the L’Oréal professional product line will have a dedicated brand store on the app. Buyers can expect exciting introductory offers on the first two days.
According to an industry report by Mordor Intelligence, the Indian hair care market is expected to reach $4.89 billion by 2025 as consumer awareness increases and demand for results-driven hair care solutions increased.
About Myntra: Myntra is India’s leading platform for fashion brands and a pioneer in m-commerce. Part of the Flipkart Group, Myntra combines technology and fashion to create the best fashion and lifestyle experience in India. The company has partnered with over 5000 top fashion and lifestyle brands in the country such as H&M, Levis, US Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, MANGO, Forever 21, Urbanic, Marks & Spencer, W, Biba, Nike, Puma, Crocs, MAC and Fossil and many more, to offer a wide range of branded fashion and lifestyle clothing. Myntra serves over 27,000 PINs across the country.
About L’Oréal Professionnel: L’Oréal was founded in 1909 and has since maintained its dominance in the global hair care and skin care markets. L’Oréal Professionnel has been at the forefront of delivering breakthrough innovations, fueled by science, with an obsession for quality and performance. It also strives to support, champion and uplift talent in the Indian hairdressing industry by enhancing the art of hairdressing. The division’s mission is to reinvent professional beauty and lead the digital transformation of the industry with a customer-centric approach. Some of the brands included under the L’Oreal Professional umbrella are L’Oreal Professional Paris, Matrix, and Kerastase Paris, among others.
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