Home Product listing Fiji Kava Limited (ASX:FIJ) Launch of Fiji Kava on Alibaba’s Tmall platform

Fiji Kava Limited (ASX:FIJ) Launch of Fiji Kava on Alibaba’s Tmall platform

0
Fiji Kava launches on Alibaba’s Tmall platform

Brisbane, 31 January 2022 AEST (ABN Newswire) – Fiji Kava Ltd (ASX: IJF) is a health and wellness company with operations in Australia, Fiji and the United States. The company that makes natural products to reduce anxiety, promote relaxation, improve sleep and support sports recovery and performance launched today on Alibaba’s Tmall e-commerce platform to reach more of consumers in China.

– Fiji Kava to increase presence in China as it launches on Alibaba’s Tmall e-commerce platform

– Starting today, Fiji Kava’s Noble Kava(R) extract capsules and two Noble Kava varieties from the Noble Sleep(R) and Noble Body(R) capsule ranges are available on the e-commerce platform Alibaba’s Tmall

– China is the second largest market for vitamins and supplements in the world, estimated at 149 billion RMB (~ 30 billion Australian dollars).

Chinese consumers will be able to access a wide range of Fiji Kava products on Tmall, including its Noble Kava(R) extract capsules and two Noble Kava varieties of Noble Sleep(R) and Noble Body(R) with launches of new products to closely follow those of the Australian market.

Tmall is part of the Alibaba Group, China’s largest e-commerce company. It is a leading third-party online and mobile e-commerce platform where international brands can access consumers in China. China is the second largest market for vitamins and supplements in the world, estimated at 149 billion RMB (~ 30 billion Australian dollars1).

Fiji Kava CEO Anthony Noble said, “Despite global disruptions and growing geopolitical tensions, cross-border e-commerce in China has seen strong growth in the vitamins and supplements sector. We are excited to launch on Tmall today to start building our business footprint. in China.

“The launch of Tmall has been facilitated by the previously announced partnership with PuMate (Shanghai) Limited, which will see Fiji Kava branded products and raw materials sold to the Chinese complementary medicine, personal care and pharmaceutical industry, as well as than through commercial e-marketplaces, such as Tmall.

“The Chinese market has been difficult for FijiKava and the ongoing political and trade tensions between Australia and China have not made matters any easier. However, with persistence and hard work, our Chinese partners have now made a first Tmall and other Chinese online sellers have effectively transformed the landscape of cross-border e-commerce over the past few years and listing here is therefore key to opening up future sales channels.

As we grow and evolve, the company will continue to focus on the core health needs of reducing stress and anxiety, improving sleep, and athletic recovery and performance. . Consumers increasingly recognize the importance of meeting these needs, particularly through self-medication. We believe there is a huge untapped market for natural products like ours around the world, including China. »

*To view the Fiji Kava range on Tmall, please visit:
https://abnnewswire.net/lnk/QNJ27NM4

About Fiji Kava Limited

Fiji Kava LtdFiji Kava Limited (ASX:FIJ), an Australian-Fijian medicinal kava health and wellness company, producing ‘noble kava’ natural products for the natural medicine market, is expected to surpass $210 billion Americans by 2026 in the world.

As the first foreign company with Fijian government approval to operate in the kava industry. FijiKava has established a world-leading certified, sustainable and 100% traceable organic supply chain of ‘noble kava’, including a central farm in Levuka, Ovalau Island, Fiji.

FijiKava is focused on expanding the availability of noble kava products in Western markets to provide a natural alternative to prescription medications to promote sleep, soothe and calm nerves, promote muscle relaxation, and relax the mind. spirit.

Backed by years of independent research, Fiji Kava medical kava products are manufactured to high quality GMPs and comply with TGA and FDA standards.

Related companies

Fiji Kava Limited

ABN Newswire
This page has been viewed: