Facebook is cracking down on user reviews to stop people leaving fake reviews on business pages. The company has updated its community feedback policy to address this widespread issue.
While Facebook has already taken action against potentially abusive reviews, the new policy puts those rules in writing. Facebook’s new guidelines protect against people who leave fake bad reviews as a way to get refunds or other freebies from a company that wants to please its customers, and they’re also supposed to tackle nudged reviews. This solves the overly positive (and usually very vague) reviews that companies pay random users to leave on their pages. I guess that applies to all the bad (actually real) reviews that companies also pay users to change.
Other reviews subject to removal include those that have nothing to do with the business they are meant to be addressed to, contain graphic or inappropriate content, or are simply spam. If a customer or business violates any of these rules, Facebook says it will remove the sketchy review in question, block businesses from accessing labels and product listings, and suspend or prohibit “access any or all Meta products or features”. Repeat offenders could have their Facebook account suspended or banned.
But just because Facebook made rules for its own platform doesn’t mean it hasn’t broken the rules on other sites. Facebook itself has also become a hub for fake review networks, in which sellers on Amazon recruit and pay users to leave good reviews on their products. The platform eliminated 16,000 such groups last year, but a survey by consumer rights group Which? indicates that many of them are still there.