Home Listing method Apple launches support for unlisted App Store apps accessed through a link

Apple launches support for unlisted App Store apps accessed through a link


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The App Store now supports unlisted apps that can only be accessed with a link, Apple announced in an update on its developer website.

Unlisted app distribution allows developers to publish apps that are not intended for public use. These apps will not appear in any of the App Store’s categories, recommendation tables, search results, or listings. The apps can also be accessed through Apple Business Manager or Apple School Manager.

Developers will be able to distribute apps to a limited audience, which could include part-time employees, partners, affiliates, or conference attendees. Additionally, apps may be distributed to employee-owned devices that may not be eligible for an MDM platform.

Apple says apps for “specific organizations, special events, or research studies, or apps used as employee resources or sales tools” are all good use cases for app distribution. listed.

The feature is currently available on request only. Developers will need to submit a request to receive a link to an unlisted app. Apple notes that unlisted apps must be ready for distribution — the company will deny any beta or pre-release apps.

Developers will be able to create unlisted distribution links for new and existing apps. If a request is approved, the app distribution method will change to “Unlisted app” for current and future releases. If the app is already listed on the App Store, its main listing will remain unchanged.

What is unclear is how the application review process may change, if at all. Historically, Apple took a hands-off approach to apps distributed with enterprise certificates, until they saw massive abuse.

More information about distributing unlisted apps, as well as links to submit a request, is available from Apple. developer update website.