“We wanted it to be an oasis, a kind of calm, if you’ve had a rough day you can come in and relax and have your chocolate,” said Steve Prickett, founder of Eldora Chocolate.
Eldora Chocolate is a true New Mexico cocoa experience in the North Valley.
“We make a lot of our bars with local products. For example, our Lemon Lavender, a real bar from New Mexico. We use los poblanos lavender,” Prickett said.
The company is one of 80 on the New Mexico True website under a new tab listing certified experiences.
“From farms, to wineries, to breweries, and you know, chocolate makers and all kinds of businesses that wanted to do more for people than just provide a product,” said Cody Johnson, director of communications for the department. tourism in New Mexico.
At Eldoras, KOB 4 had that experience from the moment we walked in – watching the chocolate turn into ready-to-eat treats.
“We had a group of about 12 people from Dallas and we kind of set up a little tour for them there and they came specifically because they saw it on New Mexico True,” said said Prickett.
Johnson says New Mexico True released the listing in anticipation of spring break — a way to bring those tourist dollars to New Mexico businesses that embody the spirit of the state.
“We’ve pretty much gotten to the point, we’re not really talking about, you know, recovering from a big hole, to speak of, but we’re at a point where we’ve kind of reached that base of pre levels. -pandemics and we can really start talking about growth again, which is very exciting for us,” Johnson said.